It seems like every time I turn on the television, there’s another commercial exploiting the expansive nature of yoga. I remember commenting on this a couple of years ago, that there seemed to be a disproportionate number of ads featuring yoga in some fashion.
In my quest to assemble a sample of these commercials, I ran across a humorous yoga blog called, YogaDork, that once had the same idea and listed many funny ones. Click on YogaDork and check out their archives for more samples, as well as the general yoga funny there. (That’s my Yoga Blog Commercial for YogaDork ;-))
But for now, here’s an example of the Commercialization of Yoga: Click the links and enjoy!
Cottonelle Roll Poll Throwdown
Cottonelle Roll Over/Under PT.2
Nestle Yogurt Yogi (There are, I believe, four total Nestle Yogurt Yogi commercials.)
There are numerous others out there, but seven seemed a digestible number of commercials to air at one time. If you pay attention, you will discover that Yoga has infiltrated the Western sensibility down to its marketing departments and beyond.
While it’s fun to make light of the proliferation of the practice in this manner, it is more important to walk softly onto our mats and honor the practice with both seriousness and humor.
And now back to our regularly scheduled programming.
Namaste!